Exhibitor Training
Two free webinars are still available from the 2011 Southwest Showcase to help prepare exhibitors for 2012's event. They will teach you how to maximize your ROI, show you how to make better use of your time, and explain all the benefits of being an exhibitor.
Online Training
Archived Webinar for New Exhibitors
Essentials of Trade Show Exhibit Success
Presented by Candy Adams, CTSM, CME, CEM, CMP, CMM, a.k.a The Booth Mom, Trade Show Consulting
Price: Complimentary to exhibitors
What sets apart a ho-hum exhibit from one that helps you reach your goals and objectives –the face-to-face interaction with prospects to get high-quality leads? The answer is identifying your goals and planning the tactics to support them!
In this session you’ll learn:
- The 6 processes that successful exhibit managers know
- The 3 critical things to put on your graphics
- The 5 steps of engaging show attendees
- 10 Boothmanship tips for maximizing your exhibit staff’s efficiency
- … and more tips!
Archived Webinar for Experienced Exhibitors
Improving your Trade Show Exhibit Strategy
Presented by Candy Adams, CTSM, CME, CEM, CMP, CMM, a.k.a The Booth Mom, Trade Show Consulting
Price: Complimentary to exhibitors
The most successful exhibitors have a sound pre-show, at-show and post-show exhibit strategy that dovetails with their overall marketing plan.
In this session you’ll learn how to hone your exhibit strategy to focus on:
- Setting measurable exhibitor objectives
- Profiling your target audience
- Conveying your key message(s) and Unique Selling Proposition (USP) to that audience
- Strategically promoting your products and services to your target audience in all three show timeframes
- Analyzing your show success to improve future exhibit success.
Downloadable Resources
Budget Worksheet to Track Cost Savings
Exhibit Planning Checklist & Timeline