2025
Palmer Events Center
Austin, Texas
Wednesday, January 29, 2025
Make plans to attend the best one-day conference for event managers in the Southwest.
ABOUT
SWS
Southwest Showcase is the premier event for those in meetings, education and exhibits. The event is designed for CEOs, meeting planners, education directors, exhibition managers and other support staff from associations, government entities and corporations. It provides them with the opportunity to receive professional development and meet with suppliers who can address their meeting and event needs in one day, at one place.
Southwest Showcase is proudly presented by:
OUR PARTNERS
THANK YOU TO OUR
SPONSORS
OUR
LEADERSHIP
Southwest Showcase 2025 Steering Committee
Emily Atwood
Area Sales Manager, Atrium Hospitality Texas Collection of Hotels
Andrea Elizondo, CMP, CMM, CAE
Events Director, Association of Texas Professional Educators
Zach Gersch
Advertising/Exhibits Manager, Texas Music Educators Association
Dana Kirkhart
Senior Director, Client Solutions, Freeman
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Donna Musselman, CMP
President & Founder, Cre8 MadDesigns
Judi Sunden
Exhibit Manager, Veterinary Emergency & Critical Care Society
Southwest Showcase 2025 Board of Directors
Cherry Kay Abel, TDM
Executive Director, State Firefighters’ & Fire Marshals’ Association of Texas (SFFMA)
​
Brooke Cowart
Vice President, Content, ConnexFM
Donna Harbers, CMP
Owner, JoyShine
Sarah Kokernot, CEM, CMP
Director of Meetings & Events, Veterinary Emergency & Critical Care Society
​
Meaghan Rhame, CMP
Director of Education, Texas Self Storage Association
Michael Triola
Director, Sales (Central Region), Shepard United States
WHO ATTENDS SWS
More than 300 attendees representing hundreds of Southwest-based trade and professional associations, government entities and corporations.
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Association Chief Executive Officers
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Meeting Planners from Associations, Corporations and Government Agencies
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Education Directors
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Multimanagement Companies
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Independent Meeting Planners and Show Organizers
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Destination Management Companies
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Support Staff
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WHO EXHIBITS
AT SWS
The trade show brings in a wide variety of business and hospitality services, including:
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Hotels and Resorts
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Convention Centers and Visitors Bureaus
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Technology Providers for Education and Meeting Management
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Specialty Advertising Companies
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General Service Contractors
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Attractions
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