top of page


Resources for Registered Exhibitors:

Access your booth record to update description, change contact info, etc. If you have reserved your booth but are not yet confirmed (made a payment), you can print an invoice or make a credit card payment by logging in here and entering the password you were sent when you first signed up.

When you’re ready you can order booth furnishings, carpet, electrical, lead retrieval, catering, etc. online from Freeman Decorating. Everything you need to have your booth looking good and ready to go is waiting for you there. Contact phone numbers and email addresses for all service providers are available as well.

Register your Exhibiting Personnel:
Exhibitor Booth Personnel registration for the 2024 conference is being provided courtesy of American Tradeshow Solutions (ATS). Starting in early November, exhibiting companies will receive an email with a special registration link geared specifically to their company. Click on the link and follow the instructions to enter your booth personnel. Remember, you get a maximum of three people per 10'×10'. Of those, two are complimentary with the ability to purchase a third. 


Make reservations at the host hotel.

Southwest Showcase 2024 Show Rules & Regulations

Download our IRS Tax Exempt Letter and/or SWS W-9.


Tuesday, January 16, 2024 11:00 AM – 6:00 PM
Wednesday, January 17, 2024 7:00 AM – 1:00 PM


Wednesday, January 17, 2024 7:00 AM – 4:30 PM


Wednesday, January 17, 2024 4:30 PM – 7:30 PM


Southwest Showcase will be held in the Kilimanjaro Ballroom at Kalahari Resorts in Round Rock. Kalahari is located at 3001 Kalahari Blvd., Round Rock. You may begin moving into your booth on Thursday, January 26 at 11:00 a.m. Move-in continues until 6:00 p.m. The hall reopens the following day for move-in from 7:00 a.m. to 1:00 p.m. Move-out will be from 4:30–7:30 p.m. that evening. 


From I-35 in either direction, exit to Palm Valley Blvd/U.S. 79 and head east. Go 3.5 miles, the well-marked entrance to Kalahari is on your right.

After you make the turn onto the Kalahari grounds the first cross street you come to is Kalahari Boulevard. Turn right on Kalahari Boulevard and stay on it all the way to where it dead ends at Kenney Fort Boulevard. Go left on Kenney Fort Blvd. The next entrance has a large low sign for Kalahari Resorts & Conventions, and you can see the Convention Center. This is NOT where you turn in. Pass it up and go to the next entrance. It has a small sign that says Employment Office and Deliveries. Turn in here and you will see the loading docks on your left when you get close to the building. After you unload there is ample complimentary parking nearby for your vehicle.

bottom of page