Tuesday, January 28, 2025
 

Exhibitor Setup

3:00 pm - 8:00 pm
 

​Wednesday, January 29, 2025
 

Exhibitor Setup
7:00 am - 10:00 am

 

Registration Open

7:00 am - 4:00 pm

Coat & Bag Check

7:00 am - 7:00 pm

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Networking Breakfast

8:00 am - 9:00 am

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Opening General Session and Awards

9:00 am - 10:15 am

Keynote: Generational Harmony: Embracing Diversity in a Multi-Generational Workplace

Today is the first time in history that four generations are working side by side. So now more than ever, understanding and leveraging the strengths of different generational cohorts is essential for organizational and event success. This keynote unpacks the curious habits, values, and working styles of today’s generations — from attendee and employee trends to their ever-increasing demands on event & meeting experiences. Through practical strategies and real-world examples, this session will equip leaders and team members with the tools to foster collaboration, enhance productivity, and create an inclusive work environment where every generation thrives and drives success. In this session we will:

• Understand the needs and expectations of these generations in the Meetings and Events Industry and the workforce

• Learn how to build a compatible business strategy between the generations to keep them influenced and engaged

• Get actionable steps to create an inclusive and engaging work environment, event or meeting

Tim Hines, Founder, Marketing Starter Group

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The Southwest Showcase Trade Show

10:15 am - 4:00 pm

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Opening Trade Show Celebration in the Exhibit Hall

10:15 am - 11:00 am

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20-Minute Exhibitor Talks on the Show Floor (3 total)

11:00 am - 12:00 pm

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AM1 Concurrent Educational Sessions

11:00 am - 12:00 pm

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Designing Engagement: Innovative Approaches to Event Floor Plans

Join us for a transformative session designed for event professionals looking to elevate their approach to floor plans. We’ll begin by examining the limitations of traditional, static layouts and then shift our focus to understanding the true buyers—marketers and brand managers—by exploring their needs and expectations for engaging trade show experiences. Through case studies, you’ll discover how successful events have reimagined their floor plans into dynamic environments that foster interaction and excitement.

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This session will introduce practical strategies for creating engagement zones tailored for networking, demonstrations, and relaxation, while optimizing flow to guide attendees effectively. We’ll discuss how to convey the potential for engagement to prospective exhibitors and incorporate interactive tools like AR/VR for showcasing innovative designs. With actionable design tips and a strategic approach to selling immersive experiences, you’ll leave equipped with a checklist of steps to implement immediately. Join us in redefining the way you sell floor plans and creating memorable, engaging event experiences!

Richard Anderson, Vice President, Strategy & Experience Design, Shepard​

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Price Pressures: Overcoming Challenges in Event Cost Management - Part 1

In today's ever-evolving event landscape, conference organizers face increasing price pressures in all facets of event planning. Join us for a 2-part panel discussion where industry experts will delve into the complexities of managing costs without compromising on qualtity.

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Part one will focus on events held at convention centers. We will explore the current trends in pricing and fee structures and share practical strategies for overcoming these challenges.  This session will provide actionable tips and innovative approaches to ensure your events are both cost-effective and successful.  Discover how to navigate the financial pressures of modern event planning and leave equipped with strategies to enhance your budgeting and negotiation skills.

Moderator: Meaghan Rhame, Director of Education, Texas Self Storage Association

Lisa Chan, Sales Manager, Oregon Convention Center

Justin Cheshire, Business Development, Cheshire AV

Earla Jones, Events Director, Conference Business, Exhibits and Meetings, American Association of Critical-Care Nurses

Chanel Sheragy, National Account Director, Travel Portland

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Mentor/Mentee Relationships: Creating and Cultivating

Mentorship plays a vital role in fostering professional growth and collaboration. This interactive session will explore the art of building effective mentor/mentee relationships, focusing on best practices for identifying potential mentors and mentees, establishing trust, and creating a supportive environment. Attendees will hear from seasoned professionals who have successfully navigated mentorship roles, sharing valuable insights on effective communication and the importance of nurturing these connections.

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Whether you are a mentor guiding the next generation or a mentee seeking valuable guidance, this session will equip you with practical tips and resources to elevate your mentorship approach. Join us to unlock the potential of mentorship and cultivate a culture of collaboration and support within the meetings and events community!

Tim Hopkins, Managing Director, McKinley Advisors

Derek Lotfi, National Sales Director, The Expo Group

Jeff Rasco, Administration, MPI Texas Hill Country Chapter

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Turning Conversations into Contracts: Strategies for Effective Negotiations

In the dynamic world of event planning, effective negotiation is key to transforming initial discussions into successful contracts. This session will equip meeting planners and industry professionals with actionable strategies to enhance their negotiation skills. Attendees will explore techniques for building rapport, understanding client needs, and navigating potential roadblocks. By focusing on clear communication and strategic problem-solving, participants will learn how to foster mutually beneficial agreements that ensure successful events.

Alice Shikina, Founder, Shikina Mediation and Arbitration ​

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Lunch on the Show Floor

12:00 pm - 1:30 pm

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20-Minute Exhibitor Talks on the Show Floor (3 total)

1:30 pm - 2:30 pm

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AM2 Concurrent Educational Sessions

1:30 pm - 2:30 pm

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Transforming the Exhibitor Experience with AI

In this engaging presentation, we will explore the transformative power of artificial intelligence in the world of exhibitions. Attendees will discover how AI-driven tools can enhance booth design, optimize attendee engagement, and ​measure return on investment. We will delve into real-world case studies showcasing successful AI implementations, discuss the latest trends in AI technology, and provide actionable strategies for leveraging AI to create memorable and impactful exhibition experiences. Join us to unlock the potential of AI and elevate your exhibition game!

Louis Layton, Senior Vice President, Digital Products, Freeman

Panos Moutafis, Ph.D., CEO and Co-founder, Zenus, Inc. ​

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Price Pressures: Overcoming Challenges in Event Cost Management - Part 2

In today's ever-evolving event landscape, conference organizers face increasing price pressures in all facets of event planning. Join us for a 2-part panel discussion where industry experts will delve into the complexities of managing costs without compromising on quality.

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Part two will focus on events held at hotels. Planning events can present unique financial challenges, with rising costs and complex pricing structures impacting your budget.  Join us for a dynamic panel discussion focused on navigating these price pressures and discovering cost saving solutions.

Moderator: Sarah Kokernot, Director of Meetings & Events, Veterinary Emergency & Critical Care Society

Barry Schieferstein, Chief Operating Officer, American Society for Nondestructive Testing

Dan Whittington, National Sales Manager, Shepard

Justin Cheshire, Business Development, Cheshire AV

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The Data Surrounding Attendee Intent and Behavior

Join us for an insightful session that uncovers the data-driven insights behind attendee intent and behavior in the meetings and events industry. As meeting professionals, understanding what motivates attendees and how they interact with events is crucial for crafting experiences that resonate. We will explore key metrics, trends, and behavioral patterns, leveraging data analytics to enhance attendee engagement and satisfaction. Participants will gain actionable strategies to effectively analyze and interpret this data, enabling them to design more compelling events that meet the evolving needs and expectations of their audiences. Don't miss this opportunity to transform data into meaningful insights that drive successful outcomes!

Brooke Falcone, Account Manager, 360 Live Media

Elaine Richardson, Vice President of Conferences and Events, National Black MBA Association, Inc.

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BURNOUT!

In the fast-paced world of meetings and events, burnout has become an all-too-common challenge for professionals juggling demanding schedules and high expectations. This session offers a candid discussion about the signs and symptoms of burnout, as well as practical strategies for prevention and recovery. We’ll explore self-care techniques, time management tips, and ways to foster a supportive work environment that prioritizes mental well-being. Join us to share your experiences, connect with peers facing similar challenges, and leave with actionable insights to help you reclaim your energy and passion for the work you love. Together, we can combat burnout and create a healthier, more sustainable industry.

Moderator: Steven Stout, Executive Director, Texas Society of Association Executives

Rachel Bohem, Founder, Rachel Boehm Coaching & Consulting LLC

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Dedicate Expo Time and Prize Drawings

2:30 pm - 4:00 pm

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