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Awards Ceremony



The Southwest Showcase Industry Professional of the Year Award recognizes an individual who has made an extraordinary personal or professional commitment that materially contributes to the advancement of the events industry. The industry has been significantly influenced by their contributions.


Lisa Fall, CMP, is a veteran meeting industry professional with more than three decades of lending her expertise behind the scenes and center-stage.

Early in her career, Lisa served as a Meeting Coordinator for the Austin-based financial consulting company Alex Sheshunoff Management Services, Inc. She earned her Certified Meeting Professional designation in 1995. Soon after, she joined Texas Medical Association and served as Executive Director for Texas Society of Plastic Surgeons and Texas Medical Group Management Association. Currently, Lisa provides outstanding leadership to the Texas Association for Health, Physical Education, Recreation and Dance as the Director of Conventions and Meetings and has for over 25 years.

In support of our industry, Lisa has been an active member of the MPI Texas Hill Country Chapter since 1993. She chaired and served on several committees, eventually serving her first term as a Board member in 1996. By the close of that term she was elevated to Vice President of Education. She served an additional term from 2002 to 2004. Lisa is also a member of the Texas Society of Association Executives.

Throughout her career, Lisa has served as a panelist or speaker at major industry events and was chosen to teach a five-week course on the basics of meeting planning at the University of Texas. In 1998, she was honored as Meeting Planner of the Year by MPI Texas Hill Country Chapter.

In her spare time, Lisa enjoys spending time with family, friends and uses coloring as a form of self-care and relaxation.

Lisa Fall Pic.jfif
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