2024
SPEAKERS
Richard Anderson, Vice President, Strategy & Experience Design, Shepard
Richard Anderson is a recognized strategic and creative leader in the event marketing industry, consistently delivering results for his clients’ programs by working with them to first, understand what success looks like. His methodology then helps them build measurable objectives, strategies, and purposeful creative solutions that deliver success for all constituents.
His 30+ plus years in the industry has included time with the largest event marketing agencies in the country as well as The Coca-Cola Company where he led the event design group. He has served as the global lead for program strategy and experience design for IBM, Cisco Systems and Intel’s worldwide event marketing programs.
Today, he serves as the Vice President of Strategy and Experience Design for Shepard where he works with organizations to strategically and creatively evolve their shows to create greater success for all.
Rachel Boehm, PhD Candidate, NBC-HWC, Founder, Rachel Boehm Coaching & Consulting LLC
Rachel Boehm is a leading authority on burnout prevention and sustainable peak performance. As a behavior change and performance psychologist, she transforms how organizations work by building burnout-proof leaders and creating the conditions for teams to thrive. Boehm's unique approach combines her personal experience overcoming burnout and her decades-long career across private, non-profit, and public sectors, with her doctoral candidacy in worker well-being and business psychology, along with her national board certification in health and wellness coaching.
Through her BS ON BURNOUT® programs, Boehm helps executives and business owners protect their organizations against the costly effects of burnout. Her science-backed, people-proven tactics address both individual and systemic factors that contribute to burnout, from entry-level employees to the C-Suite. By improving retention, performance, talent attraction, customer relations, and managerial excellence, she saves organizations valuable time and money.
Lisa Chan, Sales Manager, Oregon Convention Center
Bio Coming Soon.
Justin Cheshire, Director of Marketing & Business Development, Cheshire AV
Justin Cheshire leads the strategy for reaching new markets for Cheshire AV - and spends a fair amount of time studying the competitive landscape and coming up with new product ideas. Born and raised in Rochester, NY, Justin started working for his family's business while still in high school. Today, he's taken over the reins alongside his brother, Jamie. As Director of Business Development & Marketing, he's responsible for seeking out new global business opportunities for the company.
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Justin is an active member of his community, and leads and supports numerous causes in the Rochester metro region including the annual fundraising golf tournament for Golisano Children's Hospital, annual Stroll for Strong Kids charitable fundraiser, and the MPI Eastern Great Lakes Chapter.
Having worked for a family business for over 26 years, Justin understands what it takes to keep his company fresh, dynamic and well respected. "Continuing a tradition of excellent customer service being job number one" he says. "We have a strong sense of pride in what we do here - and why we are different than the competition."
Tim Hines, Founder, Marketing Starter Group
Tim Hines is a global keynote speaker and business coach who believes that an entrepreneurial mindset is the key to success in this rapidly changing world. He helps travel industry professionals accelerate their growth by guiding them to be more collaborative, innovative, and influential.
He’s the author of the book, The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer and he also hosts The Marketing Starter Podcast.
Tim Hopkins, Managing Director, McKinley Advisors
A true innovator at heart, Tim excels at helping associations find unique solutions to tough problems while setting clear and realistic goals to measure and celebrate progress. Tim has 20 years of experience leading initiatives that transform mission-driven organizations. He is a highly skilled strategist, focusing on culture, change management, inclusiveness and world-class user experiences. His accomplishments include supporting and enabling organizational efficiencies, revenue growth and member engagement. Prior to joining the McKinley team, Tim was CIO for the International Association of Fire Chiefs (IAFC), as well as head of diversity, equity, and inclusion (DEI) initiatives. Tim is passionate about giving voice to underrepresented leaders and celebrating the strengths of every individual. In fact, he believes that this dynamic distinguishes good from great organizations. Giving back to the community is important, which is exemplified in his 15 years of volunteer experience, serving in numerous volunteer capacities, including the ASAE Technology Advisory Council, CAE Scholarship Committee, conference selection committees, and providing thought leadership articles and sessions to dozens of outlets. He is also Chair of the ASAE Conscious Inclusion Advisory Committee (2023-2025), in which he helps advise associations on being the best versions of themselves through intention and collaboration.
Earla Jones, Events Director, Conference Business Exhibits and Meetings, American Association of Critical-Care Nurses
Earla Jones is an experience strategist who is passionate about the meetings and hospitality industry. She recently joined the American Association of Critical-Care Nurses as Events Director. She is the former Director of Conference Services and Operations for the American Library Association and prior Senior Director, Annual Meeting with the National Association of College and University Business Officers. With over twenty years as a planning professional, producing meetings and conventions, Jones focuses on incorporating experience-centered approaches and innovative learning strategies.
Earla is a member of ASAE, Association Forum, and PCMA. She is the immediate past Chair of the ASAE Meetings and Expositions Professionals Advisory Council and a member of the 2010-2012 class of the ASAE Diversity Executive Leadership Program. She was selected as one of NorthStar Meetings Group’s Meetings Industry Influencers for 2023. Jones’ credo: “our job is connection, designing events to bring people together – one of the last great hopes of saving humanity.”